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What is Kick.it?

Kick.it is a research-driven evidence-based quit smoking platform that provides tailored and personalized quit smoking programs, targeting smokers and their social network for the entire duration of their quit journey. Our system is unique in that it tailors programs for each individual user; tailoring which is largely directed by our in-app data analysis platform and it is built closely together with research collaborators from all over the world. Kick.it is based on three core concepts: